The objective was to design promotional advertisements that brought attention to Bram Stoker's Dracula Book.
My focus was to create eye catching advertisements that would enhance the name and theme of the book in order to intrigue viewers about it.
Client
Bram Stoker
Type
Marketing Material
Year
2021
Process
Researching User Preferences
The goal of the project was to create eye-catching and effective visuals that would capture the theme of the book and attract potential readers to pick it up. After some research on the book and its author, I developed a concept for the design that focused on the scary and mysterious nature of the story. I used dark, moody colours and imagery to create a sense of fear and suspense.
Designing the Advertisement
To execute the design, I used a combination of illustration and typography. I experimented with different compositions and layouts until I found the perfect balance between visual impact and readability. The promotional advertisements were created in a combination of formats including print billboards and social media graphics. Each design was tailored to the specific platform ensuring that the message was effectively communicated to the target market.
Tools Used
Adobe Illustrator & Photoshop
