In this project case study, I will be sharing my experience creating a brand identity for a new protein supplement company.
The goal was to create a whole brand identity that included a logo, product designs, and a web design to get a true vision of continuity throughout the brand.
Client
Primal Protein
Type
Brand Identity
Year
2023
Process
Conducting User Research
The design process began with conducting research on who is the company’s target audience and found that it was men between the ages of 16-28 who actively go to the gym. The next step was creating a visual identity that would capture the essence of the brand. I wanted to create a design that would convey the strength and energy of the protein products while also incorporating elements that reflected the brand's commitment to sustainability and natural practices.
Design Thought Process
The logo was the centrepiece of the brand identity, and I worked through multiple iterations until I found a design that perfectly captured the company's values and goals. From there, I developed a colour palette and typography that complimented the logo and created a cohesive visual language. The brand identity was then applied across various collateral including packaging, bottles, and merchandise.
Tools Used
Adobe Illustrator & Photoshop
